Fancy A Big Mac? Then Don't Go To Iceland
No, not Iceland the frozen food store. Iceland the place, the land of the midnight sun where your local council deposited your council tax money.
All three Icelandic McDonalds are in the capital of Reykjavik, and they're all closing down after the collapse of the local krona pushed the price of a Big Mac to the most expensive in the world.
The local franchisee says he is bound under the terms of his agreement with the Golden Arches to import all the constituents of a Big Mac, even down to the box, from Germany.
New price hikes would push the cost of a Big Mac up to almost four quid, meaning that he can't compete with others using locally-sourced materials, he says.
All three Icelandic McDonalds are in the capital of Reykjavik, and they're all closing down after the collapse of the local krona pushed the price of a Big Mac to the most expensive in the world.
The local franchisee says he is bound under the terms of his agreement with the Golden Arches to import all the constituents of a Big Mac, even down to the box, from Germany.
New price hikes would push the cost of a Big Mac up to almost four quid, meaning that he can't compete with others using locally-sourced materials, he says.