UK: Supermarket Wars
Discount supermarkets gained an increased market share in the run-up to Christmas, with Aldi's sales leaping 25.4%, Iceland's by 13.4%, Morrisons by 9.7% and Asda's by 7.2% in the 12 weeks to Dec 28 figures released today show.
Established market leader Tesco only saw growth of 4% in a grocery market growing at 6% per annum. Tesco's market share slipped from 31.3% a year ago to 30.7%.
Established market leader Tesco only saw growth of 4% in a grocery market growing at 6% per annum. Tesco's market share slipped from 31.3% a year ago to 30.7%.
Market share in % 12 wks to 12 wks to 12 wks to
28/12/08 30/11/08 30/12/07
---------------------------------
Tesco 30.7 30.9 31.3
Asda 16.9 16.8 16.7
Sainsburys 16.2 16.0 16.3
Morrisons 11.9 11.8 11.5
Somerfield 3.5 3.7 3.7
Waitrose 3.7 3.6 3.7
Aldi 3.2 3.1 2.7
Lidl 2.4 2.4 2.3
Iceland 2.0 1.8 1.8