A glow in the dark chicken mayo on brown anyone?

Canadian food processor Maple Leaf Foods Inc is at the centre of a huge recall of deli meats linked to a listeriosis outbreak that has been associated with 15 deaths.

Of the deaths, listeriosis was the underlying or contributing cause in six cases, and is under investigation in nine others.

Shares in the company took a pasting Tuesday prompting some analysts to say said the very survival of the company may be at risk as more products were pulled from store shelves.

Four ready-made sandwich brands (presumably all on brown bread) were recalled on Tuesday on fears they they may contain some of the meat products that Maple Leaf has already recalled.

Maple Leaf scored a massive own goal by saying it would re-open it's suspect Toronto plant Tuesday before regulators had approved the plan.

Shares in the company fell 9% Tuesday to C$7.99, half their value as recently as September.

"Lettuce hope that they don't chicken out, and they really beef up their quality control," said a Mr BLT Baguette, Manitoba.

"Where there's blame there's a claim," said Sue First, Winnipeg.